Agenda for Children & Young People's Overview & Scrutiny Ad-Hoc Panel - Reducing Alcohol Related Harm to Children & Young People - Completed on Thursday, 22nd January, 2009, 2.00pm

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Agenda and minutes

Venue: Council Chamber, Hove Town Hall. View directions

Contact: Sharmini Williams, Scrutiny Support Officer 

Items
No. Item

7.

Procedural Business pdf icon PDF 61 KB

    Copy attached.

    Minutes:

    7a.       Declaration of Substitutes

                                                    

    7.1             No substitutes are permitted on Ad-hoc Scrutiny Panels

     

    7b.      Declarations of Interests

     

    7.2       There were none.

     

    7c.       Declaration of Party Whip

     

    7.3       There was none.

     

    7d.      Exclusion of Press and Public

     

    7.4       In accordance with section 100A(4) of the Local Government Act 1972, it was considered whether the press and public should be excluded from the meeting during the consideration of any items contained in the agenda, having regard to the nature of the business to be transacted and the nature of the proceedings and the likelihood as to whether, if members of the press and public were present, there would be disclosure to them of confidential or exempt information as defined in section 100I (1) of the said Act.

     

    7.5       RESOLVED – That the press and public be not excluded form the meeting.

8.

Minutes of the previous meeting pdf icon PDF 90 KB

    Minutes of the previous meeting held on 27 November, 2008. (Copy attached).

    Minutes:

    8.1             RESOLVED – That the minutes of the meeting held on the 27 November 2009 be agreed.

9.

Chairman's Communication

    Minutes:

    9.1       The Chairman announced that Mark Whitby (Head of Advisory Centre for Education - ACE) had been obliged to send his apologies for this meeting. Mark Whitby will be invited to attend the next meeting of the panel.

     

    9.2       John Peerless (Head of Trading Standards) kindly agreed to give evidence at this meeting at late notice.

10.

Evidence from John Peerless (JP)- Head of Trading Standards Office (TSO)

    • 2pm - 2.30pm       - Mark Whitby – Head of Advisory Centre for Education (ACE)
    • 2.30pm - 3.30pm – Tim Barclay (Schools Head Teachers Forum)

           - Chris Owen (Healthy Schools Team Manager)

    • 3.30pm - 4pm       - Eric Price (Trading Standards Licensing Manager for Somerfield)

    Minutes:

    10.1    JP told members that the council was currently being evaluated on its approach to regulating alcohol sales to children. A copy of the report would be forwarded to the panel when it was published.

     

    10.2    JP informed the panel that work on limiting alcohol sales to under 18s altered significantly in 2001, when changes to licensing law permitted ‘test purchasing’ (using under 18s to try and purchase alcohol).

     

    10.3    JP noted that the TSO has a very broad remit and limited resources (amounting to 15 Full Time Equivalent officers). The Brighton & Hove TSO considers under-age drinking to be a city priority and has allocated its resources accordingly. In the past few years the local TSO has developed initiatives such as ‘Too Young to Buy’ and ‘Think 21’, and has promoted the use of an identity card scheme for young people.

     

    10.4    JP told members that a major piece of work had been undertaken in 2004 in which local authorities, working together with the Home Office Alcohol Standards Unit, had developed a campaign to encourage co-working between regulators of licensed premises. Test purchasing conducted as part of this work showed very high levels of non-compliance for both on and off licences. Partly as a result of this, local authorities have subsequently been strongly encouraged to incorporate work to limit under-age drinking as part of their core business, rather than relying upon time-limited initiatives. Experience suggests that a good rate of compliance is reliant upon constant reinforcement: as soon as a time-limited initiative ends, rates of non-compliance soar.

     

    10.5    Non-compliance rates are still around the 35% mark. Problems are particularly associated with newly licensed premises or those with a very high turnover of staff, managers or licensees. The TSO attempts to ‘risk assess’ newly licensed  premises, offering advice on how best to train staff so as to minimise sales to under 18s.

     

    10.6    JP told members that eliminating off sales to under 18s would not stop under-age drinking as there are several sources of alcohol: co-ordinated action from other services is required for any initiative to be successful.

     

    10.7    TSO initiatives to counter under age drinking are not always effective, as targeting a particular location can result in displacement of drinking activity to neighbouring areas. Informal intelligence networks used by teenage drinkers (via texting, Face Book etc) are often very efficient. To some degree this may be a resource-related issue, as displacement might be less of a problem if a greater geographical area could be targeted by TSO, although better planning and co-working between agencies rather than extra resources per se might produce good results.

     

    10.8    JP confirmed that prosecution of licensees is very rarely considered, as the licence review/revocation process is far more effective. JP stressed that this approach is intended to help retailers sell alcohol responsibly: it is not meant to be punitive.

     

    10.9    In answer to a query about the spread of problems across the city, JP told members that the TSO had not encountered any particular problems in East Brighton. However, if there was a spike in figures in the East of the city, it probably reflected other problems encountered here, as problematic under age drinking could often be a symptom/result of other problems.

     

    10.10  JP informed the panel that the way forward for his work may well lay in encouraging local partners to work together to tackle under age drinking. JP referred to ongoing work in Moulescoomb, which he identified as embodying good practice in this area.

11.

Evidence from Chris Owen (CO)- Healthy Schools Team Manager & Tim Barclay (TB)-Head of Hove Park Secondary School

    Minutes:

    11.1         CO presented to the Panel “A summary of the learning opportunities delivered by schools and local data about school age children and young people”

     

    TB explained what is done in his school in terms of drug and alcohol education, how this programme is reviewed in the light of emerging data from students, surveys etc.

     

    11.2    TB noted that there are two distinct groups of underage drinkers: the first group can be characterised as ‘risk takers’ – individuals who use alcohol (and who may display other types of risky behaviour) due to underlying emotional/social problems. The second, much larger, group uses alcohol as a way of bonding with their peers/in a celebratory manner etc. Many young people feel a sense of empowerment and safety in large groups, and this includes groups of people sitting in parks etc. drinking. This is not necessarily about a lack of facilities, youth clubs etc.

     

    11.3    CO noted that the behaviour of young people frequently mirrors that of their elders, and that adult culture currently features many patterns of drinking which are reflected in teenage behaviour.

     

    11.4    Recent years have seen a reduction of young people drinking in licensed premises, and this drinking has been displaced to parks etc where it can be much more visible and can lead to problems of disorder.

     

    11.5    CO told members that many parents were uncertain how to deal with the issue of underage drinking – e.g. unsure whether the best approach was to try and proscribe their children’s drinking or to supply a limited amount of alcohol in the hope that this would encourage a relatively sensible approach to alcohol.

     

    11.6    In answer to a question on the impact of alcohol on educational attainment, TB told the panel that there was not necessarily a link between ‘Friday night drinking’ and attainment, but that people with more serious drink problems could see their attainment fall (however this is a complex issue as excessive alcohol use is often a ‘symptom’ of other social or emotional problems rather than a discrete problem).

     

    11.7    TB added that schools do lots of work with students in terms of advising on how best to deal with the stress associated with exams, and this may include advice on sensible drinking.

     

    11.8    CO noted that schools may simply not be aware of problems associated with their students’ drinking as very few students actually attempt to drink in the school environment, and contact with students out of school is generally limited.

     

                CO informed members that children of parents with problematic drinking are another group the Panel needs to be mindful of.

12.

Evidence from Eric Price(EP) -Somerfield Trading Standards Licensing Manager

    Minutes:

    12.1    EP told the panel that almost all Somerfield stores (859) have an alcohol license, and that the company is committed to implementing licensing law. Somerfield uses comprehensive training and re-training; till prompts for staff, maintains a ‘refusal record’ for under age sales, has a ‘three year rule’ (i.e. staff will ask for ID from anyone who doesn’t look 21), and supports ‘citizen cards.’

     

    12.2         EP noted that, prior to 2003, retailers were less aware of the level of their sales to under 18s, as it was not legal to conduct test purchasing. Very few if any complaints were received from the general public about sales being made to under age persons. Since test purchasing became widespread, it became clear that there was an industry wide problem with staff failing test purchases. An industry group, the Retail of Alcohol Standards Group was formed to seek ways to drive down under age sale. Great improvements were then made.

     

    12.3    In recent years retailers have had to think very hard about how best to deal with this problem – this is far more involved than simply having a policy in place. Issues to be dealt with include: staff problems with identifying under 18s; staff reticence Re: challenging customers; dealing with groups of under 18s.

     

    12.4    Somerfield does a lot of data analysis, looking at situations where staff actually challenge customers, and at the results of its own internal test purchasing (although it cannot use 18s for this).

     

    12.5    Larger stores tend to be better performers; perhaps because young people buying alcohol are more conspicuous in this type of environment (most customers in big stores tend to be doing a large weekly shop, whereas smaller stores tend to have a higher percentage of shoppers buying only a few items).

     

    12.6    In terms of the London Road, Brighton store, there are obvious problems associated with the siting of this store: on a very busy bus route, near to the level and to several nearby housing estates etc.

     

    12.7    Measures introduced at the London Road store include: an increased use of door supervision (particularly reassuring for counter staff); only using over 18 counter staff; marking alcohol so that it can be traced back to the shop (although none ever has been); employing a new store manager who has a track-record of supporting staff; collaborating with TSO on training of staff. These measures have turned the situation around in this store – the store has passed its last three test purchases, and the working culture has significantly improved.

     

    12.8    In response to a question regarding alcohol sales to adults, EP told members that Somerfield was increasingly concerned with facilitating sensible drinking via providing information on units, safe drinking practices etc.

     

    12.9    In answer to a question about what more could be done locally to tackle the problem of underage drinking, EP told the panel that the key was to involve all elements of the community in initiatives – including police, schools, TSO etc.

13.

Any Other Business

    Minutes:

    13.1         It was agreed to contact St. Neots for further information on their partnership working, as mentioned by Eric Price.

     

    13.2         Members agreed to find out young people’s views through attending a school or sixth form college

     

 


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