Decision - Cycle Counter Display

That the Cabinet Member gives approval to install 3 Cycle Display Counters in Brighton and Hove as set out in the report.

The project will promote cycling as an everyday activity without disadvantaging other road users. The project’s aim is to increase the uptake of cycling by making it an acceptable and popular way to travel, therefore bringing benefits to the overall health of the population and improving air quality.

(1)         Several potential locations were considered. For the purpose of the project the displays need to be along well used designated cycle lanes within the CIVITAS programme area. It was also necessary for the displays not to pose any risk to the public or add unnecessary street clutter. The preferred locations satisfy these criteria.

(2)         Several options were considered for the type of counter to be used. The option of using local artists to provide a bespoke design was considered along with the possibility to integrate the counters in the recently installed pedestrian wayfinding signs. Both options were considered unfeasible due to time and financial constraints.